As President of Retail & Platforms, Pranav Patel leads the retail team and helps build amazing customer experiences for customers by implementing commerce, digital marketing, and data integration technologies.

With over 20 years of retail and e-commerce experience, Pranav has directed strategy, led omnichannel application efforts, optimized infrastructure and operations, and delivered strong revenue for clients. Pranav was the founder and CEO of SwiftWIN prior to joining forces with Concord. His career history also includes senior-level roles in retail at Belk and Gymboree.